There’s a piece in today’s New York Times

about mystery author Janet Evanovich, and how she went from being a writer who once burned her rejection letters on the curb to a very successful author.

She’s not just a writer–she’s an industry. She hired a co-author and they turn out books often–too often in my view. Yes, she’s found a way to be successful as an author and that is admirable. But what about the writing? She admits her writing is formulaic, but she says that’s what readers want.

I suppose it all comes down to the standards we set for ourselves. My standards make me constantly trying to improve my writing (and constantly depressed about it).

Years and years ago, before I ever had anything published, my brother tried to talk me into writing romance novels–mostly because he thought they would sell. Of course romance is the hottest selling genre. But I couldn’t do it. I didn’t read romance and the thought of spending time on a genre that I wasn’t personally invested in … well, I couldn’t.

That’s not to say if you can, you shouldn’t.

But the writing I’m interested in, that fascinates me, is writing that the author has crafted, spent time on–not just churned out.

I’d have more money and live in a better house if I was more commercially-minded. But money has never been my primary goal in life, in art, in anything, really.

What do you think?